In order to run the servers which hold thousands of people at any given time takes up a ton of power & bandwidth and can hit the server pretty hard, while this also calls for maintence, it's not enough for Blizzard to keep the server free to everyone, so that is why (pretty much all) MMO (Massive Multiplayer Online) games have a monthly fee, its incredibly expensive to run these things all year round, your company would run into the ground if the servers were free. Plus Blizzard is always making new content FOR FREE to the addition of the game,like the recent 1.11 patch which has Naxxramas and in the future for 1.12 World PvP, so don't think you're just paying for the basics, you are paying for the long future of WoW.
World of Warcraft is a fantasic game for this genre and I'm willing to pay for it. For those who keep complaining, its not going to change, Blizzard still has other free games such as Warcraft 3 , Diablo II and Starcraft.
But as for the 60-day pre paid card, I like the option because some people may not want to use a credit card or go into thier accounts, or even younger people who don't have access to their banking account and only have allowences to purchase the game with. Literally every MMO has done this, so Blizzard continues with the tradition.
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